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MANAGEMENT 2021 STUDY MATERIAL

  • STUDY MATERIAL PLAN (UNIT 1- UNIT 10)
  • PAPER 1 STUDY MATERIAL.

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Sample Video

Syllabus

UGC NET 2020 MANAGEMENT SYLLABUS

Unit 1: MANAGEMENT

S. NoChapters
1Management – Concept, Process, Theories and Approaches, Management Rolesand Skills
2Functions – Planning, Organizing, Staffing, Coordinating and Controlling.
3Communication – Types, Process and Barriers.
4Decision Making – Concept, Process, Techniques and Tools
5Organisation Structure and Design – Types, Authority, Responsibility, Centralisation, Decentralisation and Span of Control
6Managerial Economics – Concept & Importance
7Demand analysis – Utility Analysis, Indifference Curve, Elasticity & Forecasting
8Market Structures – Market Classification & Price Determination
9National Income – Concept, Types and Measurement
10Inflation – Concept, Types and Measurement
11Business Ethics & CSR
12Ethical Issues & Dilemma
13Corporate Governance
14Value Based Organisation

Unit 2: ORGANISATIONAL BEHAVIOUR

S. NoChapters
1Organisational Behaviour – Significance & Theories
2Individual Behaviour – Personality, Perception, Values, Attitude, Learning and Motivation
3Group Behaviour – Team Building, Leadership, Group Dynamics
4Interpersonal Behaviour & Transactional Analysis
5Organizational Culture & Climate
6Work Force Diversity & Cross Culture Organisational Behaviour
7Emotions and Stress Management
8Organisational Justice and Whistle Blowing
9Human Resource Management – Concept, Perspectives, Influences and Recent Trends
10Human Resource Planning, Recruitment and Selection, Induction, Training and Development
11Job Analysis, Job Evaluation and Compensation Management

Unit 3: HUMAN RESOURCE MANAGEMENT

S. NoChapters
1Strategic Role of Human Resource Management
2Competency Mapping & Balanced Scoreboard
3Career Planning and Development
4Performance Management and Appraisal
5Organization Development, Change & OD Interventions
6Talent Management & Skill Development
7Employee Engagement & Work Life Balance
8Industrial Relations: Disputes & Grievance Management, Labour Welfare and Social Security
9Trade Union & Collective Bargaining
10International Human Resource Management – HR Challenge of International Business
11Green HRM

Unit 4: FINANCIAL STATEMENTS

S. NoChapters
1Accounting Principles and Standards, Preparation of Financial Statements
2Financial Statement Analysis – Ratio Analysis, Funds Flow and Cash Flow Analysis, DuPont Analysis
3Preparation of Cost Sheet, Marginal Costing, Cost Volume Profit Analysis
4Standard Costing & Variance Analysis
5Financial Management, Concept & Functions
6Capital Structure – Theories, Cost of Capital, Sources and Finance
7Budgeting and Budgetary Control, Types and Process, Zero base Budgeting
8Leverages – Operating, Financial and Combined Leverages, EBIT–EPS Analysis, Financial Breakeven Point & Indifference Level

Unit 5: FINANCIAL MANAGEMENT

S. NoChapters
1Value & Returns – Time Preference for Money, Valuation of Bonds and Shares, Risk and Returns
2Capital Budgeting – Nature of Investment, Evaluation, Comparison of Methods; Risk and Uncertainly Analysis
3Dividend – Theories and Determination
4Mergers and Acquisition – Corporate Restructuring, Value Creation, Merger Negotiations, Leveraged Buyouts, Takeover
5Portfolio Management – CAPM, APT
6Derivatives – Options, Option Payoffs, Option Pricing, Forward Contracts & Future Contracts
7Working Capital Management – Determinants, Cash, Inventory, Receivables and Payables Management, Factoring
8International Financial Management, Foreign exchange market

Unit 6: STRATEGIC MANAGEMENT

S. NoChapters
1Strategic Management – Concept, Process, Decision & Types
2Strategic Analysis – External Analysis, PEST, Porter’s Approach to industry analysis, Internal Analysis – Resource Based Approach, Value Chain Analysis
3Strategy Formulation – SWOT Analysis, Corporate Strategy – Growth, Stability, Retrenchment, Integration and Diversification, Business Portfolio Analysis – BCG, GE Business Model, Ansoff’s Product Market Growth Matrix
4Strategy Implementation – Challenges of Change, Developing Programs Mckinsey 7s Framework
5Marketing – Concept, Orientation, Trends and Tasks, Customer Value and Satisfaction
6Market Segmentation, Positioning and Targeting
7Product and Pricing Decision – Product Mix, Product Life Cycle, New Product development, Pricing – Types and Strategies
8Place and promotion decision – Marketing channels and value networks, VMS, IMC, Advertising and Sales promotion

Unit 7: CONSUMER AND INDUSTRIAL BUYING BEHAVIOUR

S. NoChapters
1Consumer and Industrial Buying Behaviour: Theories and Models of Consumer Behaviour
2Brand Management – Role of Brands, Brand Equity, Equity Models, Developing a Branding Strategy; Brand Name Decisions, Brand Extensions and Loyalty
3Logistics and Supply Chain Management, Drivers, Value creation, Supply Chain Design, Designing and Managing Sales Force, Personal Selling
4Service Marketing – Managing Service Quality and Brands, Marketing Strategies of Service Firms
5Customer Relationship Marketing – Relationship Building, Strategies, Values and Process
6Retail Marketing – Recent Trends in India, Types of Retail Outlets
7Emerging Trends in Marketing – Concept of e-Marketing, Direct Marketing, Digital Marketing and Green Marketing
8International Marketing – Entry Mode Decisions, Planning Marketing Mix for International Markets

Unit 8: STATISTICS FOR MANAGEMENT

S. NoChapters
1Statistics for Management: Concept, Measures Of Central Tendency and Dispersion, Probability Distribution – Binominal, Poison, Normal and Exponential
2Data Collection & Questionnaire Design
3Sampling – Concept, Process and Techniques
4Hypothesis Testing – Procedure; T, Z, F, Chi-square tests
5Correlation and Regression Analysis
6Operations Management – Role and Scope
7Facility Location and Layout – Site Selection and Analysis, Layout – Design and Process
8Enterprise Resource Planning – ERP Modules, ERP implementation
9Scheduling; Loading, Sequencing and Monitoring
10Quality Management and Statistical Quality Control, Quality Circles, Total QualityManagement – KAIZEN, Benchmarking, Six Sigma; ISO 9000 Series Standards
11Operation Research – Transportation, Queuing Decision Theory, PERT / CPM

Unit 9: INTERNATIONAL BUSINESS

S. NoChapters
1International Business – Managing Business in Globalization Era; Theories of International Trade; Balance of payment
2Foreign Direct Investment – Benefits and Costs
3Multilateral regulation of Trade and Investment under WTO
4International Trade Procedures and Documentation; EXIM Policies
5Role of International Financial Institutions – IMF and World Bank
6Information Technology – Use of Computers in Management Applications; MIS, DSS
7Artificial Intelligence and Big Data
8Data Warehousing, Data Mining and Knowledge Management – Concepts
9Managing Technological Change

Unit 10: ENTREPRENEURSHIP DEVELOPMENT

S. NoChapters
1Entrepreneurship Development – Concept, Types, Theories and Process, Developing Entrepreneurial Competencies
2Intrapreneurship – Concept and Process
3Women Entrepreneurship and Rural Entrepreneurship
4Innovations in Business – Types of Innovations, Creating and Identifying Opportunities, Screening of Business Ideas
5Business Plan and Feasibility Analysis – Concept and Process of Technical, Market and Financial Analysis
6Micro and Small Scale Industries in India; Role of Government in Promoting SSI
7Sickness in Small Industries – Reasons and Rehabilitation
8Institutional Finance to Small Industries – Financial Institutions, Commercial Banks, Cooperative Banks, Micro Finance.

Study Material Sample

Unit-1 Principal of Management – Click here for sample

Unit-2 Organization Behaviour – Click here for sample

Unit-3 HRM & Industrial Relations – Click here for sample

Unit-4 Accounting & Financial Management – Click here for sample

Unit-5 Financial Management – Click here for sample

Unit-6 Strategic Management & Introduction to Marketing – Click here for sample

Unit-7 Marketing Management – Click here for sample

Unit-8 Statistics in Management – Click here for sample

Unit-9 International Business & Information Management – Click here for sample

Unit-10 Entrepreneurship Development – Click here for sample

Exam Pattern

NTA UGC NET 2021 Exam Pattern
SessionPaperNumber of Questions (All are compulsory)MarksDuration
Single (No break between Paper 1 & Paper 2)I501003 Hours
II100200
Total 150300

Previous Years Papers

UGC NET Management Previous Year Papers with Answer Key

https://osnacademy.com/doc/Management Paper-II.pdf